WHAT.....pray tell are advertisers thinking when they record their commercials at 1000x decibals????? Am I going to like their product better? Is it going to jump out of the TV so I can try it? Be implanted in my brain permanantly because of the sound?
Has anyone else noticed how you adjust the volume to your news or entertainment show that you are watching and settle in your favorite chair only to be blasted out of it by the commercials that seem to have invisible hands to volume increase?
NEWSBLAST FOR ADVERTISERS: For this consumer, this tactic is as effective as yelling at me. My response is SHUT UP!
I rush to the mute button as fast as possible....backfire...I don't hear your message at all!!
And if I'm not conveinent to mute..I make a mental note to stay away from your product as it has to have idiots behind it.
Sell me with creativity..we all have our favorite commercials. These are the ones I will talk and laugh about, maybe even explore the product. Whoever told you you'd get noticed with volume, LIED. By the same token, I do NOT want to see your same stupid commercial 10 x in 5 minutes...it only makes me hate it more. Give yourselves some time and space...repetativeness is a second grade tactic.
While I'm on my soapbox-clean up the commercials. We're supposed to have a choice as to whether or not we want to tune in to the smut, slut, and dirt. I don't want to see the sleeziest part of the trailer for an upcoming series I won't be watching during a brief intercession of America's Funniest videos. I don't want my 8 year old curious about Viagra and sexual lubricants that are making people have fireworks in their bedrooms. Take this stuff back to your caves and do it in the dark. Who's working for the federal broadcast service these days and are we paying them?
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